Fifty years. Looking forward.
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Hello, future.
We chase and we’re chased. And for the last 50 years, the chase was everything. We look back at the moments—the ride, the innovation, the victories—but never the catch. Because what we’re chasing cannot be caught.
01
Honor Yesterday
All dreams start somewhere, and for Fox founder, Geoff Fox, it began with a dream job at a small but bustling moto dealership in Santa Clara, California—Grand Prix Cycles. From the seed of a mail-order parts catalog, he created not just a legendary racing team, Moto-X Fox, he grew his dream into a global business, pioneering innovations in product design while redefining the culture of motocross along the way. Fifty years later, we keep that dream alive, taking the torch carried by athletes who have repped the Fox head on the field—Mark Barnett, Brad Lackey, Ricky Johnson, Ricky Carmichael, James Stewart, Ryan Dungey, Shaun Palmer, and Stevie Smith, to name a handful—and passing it on to the next generation of dreamers. We honor Geoff’s vision and passion by continuing to imagine and create the most innovative and technologically advanced moto and mountain bike gear on the planet.
02
Conquer Today
Fox is always on the hunt. Worn proudly by those who pursue podiums and win championships, the Fox logo stands as proof of our dedication to elevating world-class athletes from dream chasers to dream realizers. From Ken Roczen, Courtney Duncan, and Mani Lettenbichler’s dominant moto championships, to Jackson Goldstone’s thrilling downhill victory at Mont-Sainte-Anne, we continue to push boundaries and empower this and the next generation of athletes looking to operate at the very edge of what’s possible in the pursuit of victory.
03
Invent Tomorrow
Progression never stands still and neither do we. We’re pointed straight ahead in pursuit of innovation, with a compass firmly set on reimagining the future of racewear and protection to create the fastest, smartest, and most innovative gear and apparel on the track. If there’s one thing that hasn’t changed in 50 years, it’s that change is the only constant. With this in mind, we approach this new era with a heightened sense of awareness, an eye on technical innovation, and an insatiable appetite and passion for the pursuit of.
